Commercial Excellence

Why Bain:

  • Our highly tangible, pragmatic recommendations are rooted in a deep understanding of the customer.
  • We work collaboratively with our clients to create a custom-configured approach.
  • We bring deep functional expertise in areas such as sales, marketing and pricing—all alongside a general manager mindset.
  • We mobilize your frontline and embed the tools, processes and systems changes to ensure that results stick.
  • We hit the ground sprinting not only with a clear sense of where value lies, but also with an open mind.

What We Offer:

  • Bain Sales Rep Catalyst: Identify the behaviors that produce superior sales performance at your company, and inspire their adoption among your sales reps.
  • Bain Sales Team Mobilizer: Build a detailed analysis of a market opportunity—and then mobilize your sales teams to attack it.
  • Bain Sales Compensation Booster: Diagnose compensation-related issues, and design a world-class sales compensation plan.
  • Product Management / Bain Offering Management: Reimagine your offerings as an integrated suite that delights customers throughout their journey from discovery to service and support.
  • Elements of ValueSM: Use a framework and empirical basis to identify—in B2C or B2B businesses—what really matters to your customers and how to deliver it most effectively.
  • Bain Commercial Operating Model: Ensure that you reach your B2B customers with the right omnichannel strategy—and deploy all your selling resources with the right accountabilities and organization to deliver a winning customer experience.
  • Bain Commercial Accelerator: Arm your salesforce with operational tools tuned to your market so you can aggressively increase profitability and growth—and sustain the results.
  • Bain Pricing: Set and get the right price, every time.


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    Value creation

    Generate 7%-20% EBITDA growth from projects involving one aspect of B2B Commercial Excellence (e.g., sales incentives, sales rep behaviors).

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    Full potential

    Generate 30%-50% EBITDA growth from projects involving multiple aspects of B2B Commercial Excellence.

Contact us for help

  • Aleksander
  • Aleksander Lyngvi



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