The Wall Street Journal

AI Isn’t Coming for Marketers’ Jobs—Not Yet, at Least

AI Isn’t Coming for Marketers’ Jobs—Not Yet, at Least

Nearly all CMOs are exploring generative AI. Looking forward, some believe the technology will inevitably reduce their team head counts and budgets

  • June 23, 2023
  • min read

The Wall Street Journal

AI Isn’t Coming for Marketers’ Jobs—Not Yet, at Least

Laura Beaudin sat down with the WSJ to discuss how generative AI is impacting marketing departments. “From a CMO’s perspective, they are going to need to be one of the first to have a very solid explanation of what it means and how they’re adopting it,” said Beaudin.

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